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Wagg
Wagg was launched in 1985 by William Page as a complete dry dog food, when the family firm stopped making farm feeds and moved to its purpose-built site at Topcliffe near Thirsk. It remains IPN's value dry food and treats brand, made in Yorkshire. Wagg is among the most widely distributed budget dry dog foods in UK supermarkets.
| Owner | Inspired Pet Nutrition (IPN, CapVest-backed) |
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| Founded | 1985 |
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| HQ | Topcliffe, near Thirsk, North Yorkshire, UK |
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| Price tier | budget |
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| Animals | dog, rabbit, guinea-pig, hamster, gerbil |
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| Food types | dry, treats, muesli mix |
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| Grain-free range | No |
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| Website | waggfoods.com |
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Notable ranges: Wagg Complete · Wagg Worker · Wagg treats · Bunny Brunch · Guinea Pig Crunch · Gerbil & Hamster Crunch
Wagg products (3)
Where to buy Wagg
- Amazon UK The UK's biggest online marketplace, with a vast pet food range sold both first-party and by third-party sellers.View Wagg at Amazon UK →
- Asda Value-led national supermarket selling mainstream pet food brands and its own-label ranges through stores and online grocery delivery..View Wagg at Asda →
- Morrisons National supermarket whose online groceries site sells mainstream pet food brands alongside Morrisons own-label dog and cat food (visible in its search results).View Wagg at Morrisons →
- Ocado Online-only supermarket with one of the broader pet food ranges among UK grocers, including premium brands rarely stocked by other supermarkets (it formerly ran the dedicated pet site Fetch, closed in 2022).View Wagg at Ocado →
- Pets at Home The UK's largest pet care retailer, listed on the London Stock Exchange, with a nationwide store estate plus in-store vet practices (Vets4Pets) and grooming salons.View Wagg at Pets at Home →
- The Range Home, garden and leisure discount retailer (CDS Superstores, which also owns wilko.com) with a substantial pet department selling food, treats and accessories online and in stores..View Wagg at The Range →
- VioVet Online veterinary pharmacy and pet food retailer based in Bedfordshire, selling prescription medication, food and supplies for pets and horses.View Wagg at VioVet →
- Zooplus UK The UK arm of Europe's largest online-only pet supplies retailer, founded in Munich in 1999.View Wagg at Zooplus UK →
Other dog food brands
Hill's (Science Plan / Prescription Diet) Royal Canin Canagan James Wellbeloved Lily's Kitchen Burns AATU AVA