AATU is a super-premium 80/20 brand introduced in 2015 by Pet Food UK, described as the world's first single-protein-source dry pet food, following the 80% meat / 20% vegetables rule. Pet Food UK (Barking Heads, Meowing Heads, AATU) was founded in 2009 by Paul Hunter, Dave O'Regan and Jim Moloney and acquired by Inspired Pet Nutrition in December 2021. IPN is backed by CapVest and based in Thirsk, North Yorkshire.
| Owner | Inspired Pet Nutrition (IPN), via Pet Food UK acquisition 2021 |
|---|---|
| Founded | 2015 |
| HQ | Thirsk, North Yorkshire, UK (IPN group) |
| Price tier | super-premium |
| Animals | dog, cat |
| Food types | dry, wet, treats |
| Grain-free range | Yes |
| Website | aatu.co.uk |
Notable ranges: AATU 80/20 Chicken · AATU 80/20 Duck · AATU wet food · AATU 80/20
AATU · dry · adult
AATU · dry · adult
AATU · dry · adult
AATU · dry · adult
Stockist mapping for this brand is being added — see all UK merchants.
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