London-based '0% Nonsense' brand established in 2000 by founders with 30 years in human food manufacturing, known for 100% meat freeze-dried treats and high-meat wet cat food. Acquired in June 2024 by European super-premium consortium Petbuddy Group; sold in over 20 countries.
| Owner | Petbuddy Group (acquired June 2024 from Pet Project Ltd founder Paul Finger) |
|---|---|
| Founded | 2000 |
| HQ | London, UK |
| Price tier | premium |
| Animals | cat, dog |
| Food types | dry, wet, treats |
| Grain-free range | Yes |
| Website | thrivepetfoods.com |
Notable ranges: Complete · PremiumPlus · ProReward · Tiny Adventures
Thrive · wet · adult
Thrive · dry · all
Stockist mapping for this brand is being added — see all UK merchants.
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