Tails.com is a direct-to-consumer tailored dog nutrition business conceived in 2013 and launched in 2014, based in Richmond, west London. Each dog's dry food blend is individually formulated by algorithm from factors such as age, breed, weight and activity, then delivered on subscription. Nestlé Purina PetCare acquired a majority stake in April 2018.
| Owner | Nestlé Purina PetCare (majority stake since April 2018) |
|---|---|
| Founded | 2013 |
| HQ | Richmond, London, UK |
| Price tier | mid |
| Animals | dog |
| Food types | dry, wet, treats |
| Grain-free range | Yes |
| Website | tails.com |
Notable ranges: Tailored kibble blends · Tails wet food · Good Dog Treats
Tails.com · wet · adult
Tails.com · wet · adult
Tails.com · dry · adult
Stockist mapping for this brand is being added — see all UK merchants.
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