Step Up is a value dry dog food brand sold exclusively at Pets at Home. Like sister brand Wainwright's, its kibble is supplied by Cranswick from the former Grove Pet Foods Lodge Farm site in Lincolnshire. It offers complete nutrition at an entry-level price point within Pets at Home's own-brand line-up.
| Owner | Pets at Home (own brand; supplied by Cranswick) |
|---|---|
| HQ | Handforth, Cheshire, UK (Pets at Home) |
| Price tier | budget |
| Animals | dog |
| Food types | dry |
| Website | petsathome.com/brands/listing/step-up |
Notable ranges: Step Up Complete dry
Step Up · dry · adult
Step Up · dry · adult
Stockist mapping for this brand is being added — see all UK merchants.
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