Mars Petcare UK's insect-protein cat food, launched in 2021 as the UK's first 100% insect-based dry cat food using black soldier fly larvae; still sold, now retailed through Mars sister brand James Wellbeloved's website.
| Owner | Mars Petcare |
|---|---|
| Founded | 2021 |
| Price tier | mid |
| Animals | cat |
| Food types | dry |
| Website | lovebugpetfood.com/ |
Notable ranges: Lovebug Complete and Balanced Insect Based Adult Dry Cat Food
Lovebug · dry · adult
Stockist mapping for this brand is being added — see all UK merchants.
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