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Felix
A British cat food brand that began as a dry-biscuit maker in Biggleswade before WWII, was acquired by Quaker Oats in 1970, relaunched in 1989 with its black-and-white cat mascot, and passed to Nestlé in 1997. More than a third of UK cats regularly eat Felix, which spans wet pouches in jelly and gravy, dry food and treats.
| Owner | Nestlé Purina PetCare (Nestlé) |
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| HQ | St. Louis, Missouri, USA (Nestlé Purina PetCare; brand originated in Biggleswade, UK) |
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| Price tier | mid |
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| Animals | cat |
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| Food types | dry, wet, treats |
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| Website | purina.co.uk/brands/felix |
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Notable ranges: Felix As Good As It Looks · Felix Original · Felix Sensations · Felix Goody Bag treats
Felix products (3)
Felix · wet · adult
11.5% Where to buy Felix
- Asda Value-led national supermarket selling mainstream pet food brands and its own-label ranges through stores and online grocery delivery..View Felix at Asda →
- B&M National variety discount retailer stocking budget and mainstream pet food brands in-store at low prices; limited range online..View Felix at B&M →
- Bitiba UK Zooplus's discount sister site, offering much of the same catalogue (814 Royal Canin lines) at lower headline prices with a simpler, no-frills service.View Felix at Bitiba UK →
- Jollyes One of the UK's largest value-focused pet superstore chains, trading since 1971 and branded 'The Pet People'.View Felix at Jollyes →
- Morrisons National supermarket whose online groceries site sells mainstream pet food brands alongside Morrisons own-label dog and cat food (visible in its search results).View Felix at Morrisons →
- Ocado Online-only supermarket with one of the broader pet food ranges among UK grocers, including premium brands rarely stocked by other supermarkets (it formerly ran the dedicated pet site Fetch, closed in 2022).View Felix at Ocado →
- PetShop.co.uk Online-only pet food retailer with a strong subscription focus ('Bottomless Bowl'), founded in 2010.View Felix at PetShop.co.uk →
- Pets at Home The UK's largest pet care retailer, listed on the London Stock Exchange, with a nationwide store estate plus in-store vet practices (Vets4Pets) and grooming salons.View Felix at Pets at Home →
- Sainsbury's Major UK supermarket carrying mainstream pet food brands plus its own-label dog and cat ranges, sold via stores and online groceries with Nectar Prices discounts..View Felix at Sainsbury's →
- Tesco The UK's largest supermarket, selling mainstream pet food brands (Pedigree, Whiskas, Felix, Bakers etc.) and its own-label ranges through stores and online grocery delivery.View Felix at Tesco →
- Zooplus UK The UK arm of Europe's largest online-only pet supplies retailer, founded in Munich in 1999.View Felix at Zooplus UK →
Other cat food brands
Hill's (Science Plan / Prescription Diet) Royal Canin Canagan James Wellbeloved Lily's Kitchen Burns AATU AVA