Different Dog is a hand-cooked, human-grade fresh dog food company founded in 2017 by husband-and-wife Charlie and Alex Thurstan in Shrewsbury. Meals contain at least 60% meat, are supplied frozen on subscription, and the company employs an in-house vet. It raised around £10m (€11m) in 2025 to build a new Telford facility, feeding over 18,000 dogs.
| Owner | Different Dog Ltd (founders Charlie and Alex Thurstan; VC-backed) |
|---|---|
| Founded | 2017 |
| HQ | Shrewsbury, Shropshire, UK |
| Price tier | super-premium |
| Animals | dog |
| Food types | fresh, treats |
| Grain-free range | Yes |
| Website | differentdog.com |
Notable ranges: Health+ recipes · Chicken & Sweet Potato Stew
Different Dog · fresh · all
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