Alpha Feeds has roots in dog food dating to the 1960s, with the Alpha range itself established in the 1980s as a working dog specialist; it also feeds ferrets. It was one of Grove Pet Foods' own brands (alongside Vitalin) and became part of Cranswick plc when Cranswick acquired Grove in January 2022. The food is made in the UK for working and sporting dogs.
| Owner | Cranswick plc (Cranswick Pet Products, via Grove Pet Foods acquisition 2022) |
|---|---|
| HQ | Lincolnshire, UK |
| Price tier | mid |
| Animals | dog, ferret |
| Food types | dry, extruded complete food |
| Website | alphafeeds.com |
Notable ranges: Alpha Sporting Dog · Alpha Maintenance Diet · Ferret Feast · Ferret Crunch
Alpha Feeds · dry · adult
Stockist mapping for this brand is being added — see all UK merchants.
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