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Vitakraft
German family pet-food company founded in 1837 near Bremen, still family-run. Kracker treat sticks and small-animal and bird foods are widely sold in the UK through Amazon, Northern Parrots, VioVet and independent pet shops.
| Owner | Vitakraft pet care GmbH & Co. KG (Wührmann family, 5th generation) |
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| Founded | 1837 |
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| HQ | Bremen, Germany |
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| Price tier | mid |
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| Animals | rabbit, guinea-pig, hamster, gerbil, rat, ferret, bird, fish |
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| Food types | muesli mix, treat sticks, treats, seed mixes |
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| Website | vitakraft.com |
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Notable ranges: Kracker sticks · Emotion · Menu Vital
Vitakraft products (1)
Vitakraft · seed · adult
11% Where to buy Vitakraft
- Amazon UK The UK's biggest online marketplace, with a vast pet food range sold both first-party and by third-party sellers.View Vitakraft at Amazon UK →
- Jollyes One of the UK's largest value-focused pet superstore chains, trading since 1971 and branded 'The Pet People'.View Vitakraft at Jollyes →
- PetShop.co.uk Online-only pet food retailer with a strong subscription focus ('Bottomless Bowl'), founded in 2010.View Vitakraft at PetShop.co.uk →
- Pets at Home The UK's largest pet care retailer, listed on the London Stock Exchange, with a nationwide store estate plus in-store vet practices (Vets4Pets) and grooming salons.View Vitakraft at Pets at Home →
- Tesco The UK's largest supermarket, selling mainstream pet food brands (Pedigree, Whiskas, Felix, Bakers etc.) and its own-label ranges through stores and online grocery delivery.View Vitakraft at Tesco →
- VioVet Online veterinary pharmacy and pet food retailer based in Bedfordshire, selling prescription medication, food and supplies for pets and horses.View Vitakraft at VioVet →
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